Luek (Ncie)
Making the most of LEUK (NICE), and sharing the fun. Creating two videoclips, record sleeves and a campaign for the launch of the new album LEUK by renowned Dutch hiphop artists De Jeugd van Tegenwoordig isn’t just twice, but 56 times the fun. For the first video 56 directors were given complete creative freedom and assigned an eight-second part of the song MAKKELIJK (EASY) to create an ultrashort clip.
Makkelijk (Voor Ons)
Not knowing what to expect, the extraordinary result of the combined creative work won the award for best music video at the Dutch Film Festival. Which of course was cut into 56 pieces, and shared with all 56 creators.
The videoclip was released with a video installation at the NewWerktheater and a Youtube playlist consisting of 56 short clips. A bit annoying for the viewer, but very LEUK to do.
Torpedo
The second video clip, for a song called Torpedo was directed by Aaron van Valen. Beautiful dreamlike images in endless repetition take the viewer along with a man getting lost in a bad trip.
Luek
The deliberate low-key design of the album artwork included a DIY record sleeve, and collateral such as t-shirts with Luek spelled wrong. Very ncie.
Luek – (in order of appearance)
‘What REALLY happened in the first 5 seconds of Makkelijk’ by Rogier van der Zwaag – ‘Frightened worms’ by Le Silo – ‘One’ by Judith Veenendaal – ‘Eat The Beat’ by Johanna Noack – ‘Easy Drinking’ by Smörgåsbord – ‘#stemming’ by Bob Mayata – ‘Mise en abyme’ by Marlon Bos – ‘Bestaansrecht’ by Faberyayo & Sandder – ‘Family Kids Club’ by Sophie Hemels – ‘Living the housje, treetje, animaltje life’ by Klaus & Fabiola – ‘Faberyayo’s easy dance moves’ by Playground – Valentin Adam – ‘Gringo, Flamingo, Andalusië, Tinto’ by Mathilde Karrèr – ‘KLEINE SHOUT OUT!’ by ONESIZE – ‘Gek’ by Tibor & Marc – ‘Easy Rider’ by Bill Tanaka – ‘Toto’ by Bear Damen – ‘Silly vape’ by Sebastián Baptista – ‘A pickle is relaxing on a bell pepper and just noticed you’ by Wyne Veen – ‘Telekinesis’ by IsabelitaVirtual + José Gallardo – ‘Langere banaan’ by Bob Stel – ‘Falling Down’ by Justin Blyth – ‘Giving €250 to the homeless’ by Kristian van Kuijk – ‘I PACK HEAT .. over heat packen’ by Frank Nitty 3000 – ‘Sociale Wetenschappen’ by Wiwa – ‘A Punch of Colour’ by Albert Sala – ‘Popmuziek’ by Bas Koopmans – ‘The Makkelijk Machine’ by Calango – ‘Makkelijk’ by New Amsterdam Film Company – ‘Easy Easy Easy Easy’ by Mike Pelletier – ‘Maklijk’ by Johan Kramer – ‘Godsgeschenk’ by Marvin Koppejan / Woodwork – ‘The Budget’ by Mr. Boonstra – ‘My endless love’ by Freddy Tratlehner – ‘Spinning Easy’ by Marcel Christ – ‘These 5 seconds consist of pure flex’ by VICTOIRE X FESTUS – ‘Loops’ by Emiel W. Steenhuizen – ‘Taart in Bad’ by Elza Jo – ‘E.T.’ by David Wilson – ‘Makkeleuk’ by Ward Graumans & Sharon de Graaf – ‘Makkelijk’ by Mario Hugo – ‘Deadline’ by Peggy Kuiper – ‘Makkelijk verdiend / Easy money’ by Floris Kingma – ‘Eyecatcher’ by Henk Loorbach – ‘Lichte Bevalling’ by Joost Lieuwma – ‘Cerberus’ by Philip&Hugo – ‘L’ Ascenseur de Trophy Wife’ by Lisa Smidt – ‘Ping Pong’ by Bart Oomes x Circus Family – ‘As easy as blinking sukura’ by Gary Horton / WeSayHi – ‘Painting Nudes with De Jeugd van Tegenwoordig’ by Paul D. Scott – ‘Entrée de Jan Zemmer en Zn’ by Aaron van Valen – ‘Get up and run’ by Gaspar Palacio – ‘Nob Yoshigahara’ by Rizon Parein – ‘Men’s Health’ by Yung Internet – ‘Spacekees Signals’ by Daniel J. Ashes – ‘Ruan & Joko’ by Lonneke van der Palen – ‘An unfortunate end’ by …,staat –
Press & Awards
- Luek – Best music video 2018 (NFF)
- Makkelijk — Best music video 2018 (NFF)
