First-Ever On-Demand Personal Cinema by ANDSTAAT

First-Ever On-Demand Personal Cinema

Unleashing the power of personalised & decentralised entertainment with the first-ever on-demand private cinema. Play Anything, Anywhere, Anytime. From naming and strategy, to branding, communication and interior design, we created the entire brand world.

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An immersive and unique cinematic experience unlike any other in bespoke private high-end design spaces for 2, 5 or 7 people.

A new era for cinema has arrived. The(Any)Thing offers on-demand private showings of the newest films at boutique movie houses. Via app film-lovers can book the film of their choice, from the latest blockbusters and newest releases to classics and personal favorites.

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The booths feature custom-made sound-proof panelings, Lazy Modernist chairs by atelier van Lieshout with custom upholstery by Kvadrat/Febrik, and a side table by New Tendency from Berlin.

Project

Client

The(Any)Thing

Date

Partners

Renders
Mirror Visuals

Photography
Kasia Gatkowska

Press

Qompedium

From Source of Energy to Energising Culture

Rebranding the Westergas area and introducing its new vision: energising culture. Westergas is a unique place with a constant stream of music, food, drinks, yoga, exhibitions, cinema and family activities, surrounded by nature. A place where almost anything can happen.

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The new identity system is fueled by the Westergas’s eclectic programming and audiences, constantly interweaving with one another. The system is rooted in the wordmark, inspired on the unified but individual character of its buildings,

and a vibrant colour palette based on the use of opposing, complementary, colours. All in play in a rhythmic masthead system and layout that creates a stage and connects the contents.

The branding included a new website, a printed journal a.o. and was introduced in a city campaign where the different categories were brought to life in collaboration with artists like Andreas Samuelsson, Lennard Kok and Lonneke van der Palen.

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ADCN Jury Feedback (Silver Lamp)
A unique identity system that perfectly embodies multi-disciplinary entities within this unique cultural park where creativity is celebrated. A flexible design system that allows playfulness, vibrancy, self-expression, and a mixed-media approach.

A multi-layered approach delivering a visual feast for the eyes, clearly communicating to different audience types, and staying relevant to local culture. The jury loved the fresh, expressive, and noncorporate feel – “We all want to go there, to see what’s happening!” A return to the love of graphic design and the arts underpinned by the Dutch design way of thinking.