Turning the Everyday
Into the Iconic

Exciting every parent on the move. Becoming a parent doesn’t mean losing your aesthetic appetite. This insight sparked a series of unique collaborations between Bugaboo and the likes of The Andy Warhol Foundation, the family of Vincent van Gogh, Missoni and Marc Jacobs, establishing Bugaboo as the most stylish stroller out there.

Turning the Everyday into the Iconic
Turning the Everyday into the Iconic
Turning the Everyday into the Iconic
Turning the Everyday into the Iconic
Turning the Everyday into the Iconic

Bugs, cars, bananas, flowers and Marilyn Monroe. Together with the Andy Warhol Foundation various iconic works of art were selected to create graphic patterns and prints for fabrics and accessories. A colorful, joyful and beautiful journey guaranteed.

Turning the Everyday into the Iconic
Turning the Everyday into the Iconic

Dutch originals meet. For a collaboration with the Van Gogh Museum in Amsterdam, a work of art was chosen that couldn’t be more appropriate.

The Vincent van Gogh painting Almond Blossom, which he made for his new-born nephew, represents new life. A perfect match.

Turning the Everyday into the Iconic

Bugaboo X Missoni really showed the potential of the Bugaboo collaborations. The recognizable patterns of the high-end Italian fashion house Missoni instantly turned the stroller into a fashion statement. Parents and media all around the world fell in love with this iconic special edition.

Turning the Everyday into the Iconic

The partnership between Bugaboo and (PRODUCT)RED™ gave the stroller brand the opportunity to contribute to the fight against AIDS in Africa by donating a percentage of each product sold to the organization.

Turning the Everyday into the Iconic
Turning the Everyday into the Iconic
Turning the Everyday into the Iconic
Turning the Everyday into the Iconic
Turning the Everyday into the Iconic
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The Bugaboo collaborations were based on the successful limited edition Bugaboo By: Bas Kosters. Linking Bugaboo to upcoming fashion designers provided new opportunities for creative partnerships.

Turning the Everyday into the Iconic
Turning the Everyday into the Iconic

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Kid, Kids and Goods

Kid, Kids and Goods
Kid, Kids and Goods

Introducing the Bugaboo Donkey, a multipurpose stroller that can be converted into mono, duo or twin, with a real working life-size carousel. The all-white kinetic installation traveled the world and showed the stroller in all possible configurations within one cycle, together with instantly recognizable lifestyle objects such as lipstick, sunglasses, and a guitar.

Kid, Kids and Goods
Kid, Kids and Goods
Kid, Kids and Goods
Kid, Kids and Goods
Kid, Kids and Goods
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The contrasting white wheel rims inspired an aesthetic context to present the Bugaboo Donkey all black edition. Convert to black.

Kid, Kids and Goods
Kid, Kids and Goods

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  • Film production
  • Circus
  • Music / sound design
  • Hype (Paris)

The All-in-One-and-Only

The all-in-one-and-only

Giving a stage to the original stroller that changed the idea of the stroller forever. The all-in-one-and-only Bugaboo Cameleon became the must-have solution for modern parents. Highlighting its iconic design, the campaign shows the Bugaboo Cameleon in an artistic interpretation of the world it conquered so successfully.

The all-in-one-and-only

A close collaboration with talented photographer Gregoire Alexander and set designer Jean Michel Bertin resulted in a beautiful aesthetic image that portrays the Bugaboo Cameleon as never seen before.

The all-in-one-and-only
The all-in-one-and-only

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There’s Nothing Like a Bugaboo

Proving with a clear and confident campaign why There’s Nothing Like a Bugaboo. Three emotive and elegant films and stills, directed and shot by Leila and Damien de Blinkk, each convey the unique sensation of using the easy, comfortable and versatile Bugaboo in everyday life.

Bugaboo changed the stroller category in the late 1990s with design-driven high-end products and a unique brand. This campaign needed to promote the practical benefits of the strollers, but in the sophisticated and stylish Bugaboo way.

There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo

The effortless feeling of riding a Bugaboo is expressed by the use of only natural light and the considered compositions Leila and Damien de Blinkk are known for.

There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
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There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
There’s Nothing Like a Bugaboo
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Show Your Style

Having the stroller to match your lifestyle. The new Bugaboo Bee comes in a whole range of new colours and with customization options. Finally a stroller that goes with your outfit. The playful campaign connects various customization configurations to personality (stereo)types, with a hint of humour and exaggeration.

Show Your Style

From Yoga mums and DYI dads, to city dwellers and minimalists, each personality type comes to life through short fun, optimistic and colourful animations and illustrations.

Show Your Style

The global campaign allowed for specific local executions that addressed the lifestyles of neighbourhoods and cities through advertising and retail communication.

Show Your Style
Show Your Style
Show Your Style
Show Your Style
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Show Your Style
Show Your Style
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The 'Yes!' Stroller

Allowing parents to continue to say YES! to the things they love. Bugaboo has always believed that parenthood doesn’t have to compromise your lifestyle. And with the new Bugaboo Fox, there’s no need to. Through the continuous evolution of every detail of its strollers, Bugaboo presents its best yet: the Bugaboo Fox: a lifestyle revolution for parents.

The ‘Yes!’ Stroller
The ‘Yes!’ Stroller
The ‘Yes!’ Stroller
The ‘Yes!’ Stroller
The ‘Yes!’ Stroller
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Say ‘YES!’ to invites. Say ‘YES!’ to travel. Say ‘YES!’ to freedom. Say ‘YES!’ to serendipity. Whether it’s travelling, socializing, shopping, or simply being outdoors, the Bugaboo Fox allows parents to continue to say YES! to the things they love.

The ‘Yes!’ Stroller

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