So Fresh It Hurts by ANDSTAAT

So Fresh It Hurts!

Celebrating 15 years of the vibe called Appelsap. Starting out as a free summer jam back in 2000, Appelsap today is one of the iconic music festivals in the Netherlands, bringing acts that range from local talent to the elite of world-class hip hop, Grime, R&B and progressive electronic music.

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The book SO FRESH IT HURTS tells a visual story about Amsterdam street culture and Appelsap as a key player in the development of the scene. The brand stands for fresh music, fashion, talent, art, street culture, design and nightlife and these topics form the umbrella of a unique story: SO FRESH IT HURTS.

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Project

Independent Beauty

Redesigning the Netherlands foremost beauty magazine. Intelligently inspiring and feminine; playfully edgy with a touch of glamour and surrealism. A great platform for flexing editorial design skills and breathing a new lease of life into this beautiful publication.

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MirrorMirror offers the exciting opportunity to collaborate with both new talent in styling and photography, and with established names, such as Jules Julien, David LaChapelle, Jasper Abels, Wendelien Daan, Majid Karrouch, Antoni+Alison, Edel Verzijl, Baptiste Olivier, Ferry van der Nat, Marcel van der Vlugt, Frans Ankoné, Carmen Kemmink, Charlie de Keersmaecker, Pernell Kusmus, Mat Maitland, Lylexox, Petrovsky & Ramone, Danielle Kwaaitaal, Koen Hauser, Roxy van Bemmel, Daan Kneppers, Lois Cohen, Martin Sweers, Jouke Bos.