Vita Odor by ANDSTAAT

Vita Odor

Designing by nature. By creating the world’s best natural perfume without compromising on ethics or aesthetics, Abel is on a mission to blend the pleasurable world of perfume with the conscious simplicity of nature. Flowing, linear and ephemeral, the ‘living’ scents of Abel live on your skin, and become part of who you are. Vita Odor.

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Following the creative direction initiated by Joachim Baan (now at …,staat), Abel was rebranded into a natural and sustainable luxury fragrance brand. The Abel logo is inspired by sunlight breaking through stacked rows of trees in a forest, a place where scents thrive. From the use of natural sunlight in photoshoots to organic inks and recycled materials used for packaging, the Abel brand embraces nature on every possible level.

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Project

Client

Abel

Date

Partners

Photography
Sophie Tajan
Renée Kemps

Strategy & Copywriting
Chris van Veghel

Lots of Love, Lots of Lesvos

Honouring the spirit of the people currently living on Lesvos, both the locals as the refugees. Lots of Lesvos strives to enable locals and refugees on Lesvos to make a living for themselves, by creating a brand that sells products produced by Greek families on Lesvos and by using the revenue to help projects for locals and refugees on the island.

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Inspired by the Greek light and colour palette, the branding, packaging and website design is based on three illustrations by London-based artist Supermundane, combined with a playful crafted typography. The identity aims to respectfully honor the determined optimism and humanity that connects both the inhabitants of Lesvos and the refugees, who together are meeting each challenge with strength.

Project

Client

Lots of Lesvos

Date

2018

Partners

Illustration
Supermundane

New Heritage

Unlocking a beautiful heritage. By bringing the history of Keune as apothecary into a contemporary cosmetic context, the brand strengthens its position as an independent and innovative leader in professional hair products. No faux vintage, but a considered reinterpretation of original ingredients. With custom-designed bottles, each collection has its own identity, yet remains a member of the Keune family.

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The Keune Care line is elegant, with a serene sense of luxury. The custom caps of the bottles and pots follow the same characteristic shape. The younger blend collection comes in a modern no-nonsense design with brushed metal, a bold typeface and clear color coding.

1922 by J.M. Keune goes back to the brand heritage and celebrates its founder and origins with a sophisticated 1920s font, a classic label and a luxurious deep blue. More collections are coming soon.

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Project

Client

Keune

Date

Partners

Photography Header
Bart Oomes (Witman Kleipool)

Chocolate Happiness

Unleashing the potential of a 90-year-old chocolate brand, and relaunching it with a design-driven multi collection strategy, and an optimistic, colourful campaign. With four specific collections for every kind of chocolate lover – unusual on the market – Delicata proves that one brand can bring ‘Chocolate Happiness for all’.

The symbolism and correlation between chocolate and happiness is strong and near-universal (everyone knows chocolate makes you happy!). And now there is Chocolate Happiness for every kind of chocolate lover, with each collection designed to match its personality and audience.

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With around 60 sku’s divided into four specific chocolate collections, each collection received a bespoke design, expressing its individual personality through different crafts, type treatments and materialization. The project included custom chocolate bar designs, as well as the concepts for flavours and products that became part of the portfolio.

Everyday Happiness: All the comforting classic flavours. For everyday chocolate eaters.

Sparkling Happines: Exciting, accessible, yet out-of-the-ordinary flavours. For chocolate lovers.

Discover Happiness: Experimental, culinary and provoking flavours. For adventurous chocolate enthusiasts.

Original Happiness: Intense, elegant, single-origin flavours. For chocolate purists.

Project

Client

Albert Heijn

Date

Partners

Still Life Photography
Bart Oomes (Witman Kleipool)
Campaign Photography & Film
Le Silo (Foto Formation)
Music & Sound Design
Michael Kneebone (Toolbox)

Social Films
Encrite
Website Development
Jim